Logo
+31684058746
info@netherlandsit.nl

Cookie

Last updated: Apr 10, 2026


NetherlandsIT.nl — AdMun / KVK 84121998 Version: 1.0  |  Effective: 10 April 2026  |  Jurisdiction: Netherlands & EU
Cookie Policy

Cookie & Tracking Technologies Policy

This policy explains what cookies and tracking technologies NetherlandsIT / AdMun uses, why we use them, what data they collect, and how you can manage your preferences. It applies to all visitors and registered users of NetherlandsIT.nl and all associated platforms and applications.

📅 Effective: 10 April 2026 🌎 Scope: Netherlands & EU/EEA 🔒 Compliant: GDPR + Telecommunicatiewet
Important — Consent & Continued Use: By continuing to use NetherlandsIT.nl and its associated platforms, you acknowledge that you have read this Cookie Policy and, where cookies require your consent, that you have provided it via our Cookie Preference Centre. Strictly necessary cookies are placed without consent as they are required for the platform to function. For all other categories, your consent is collected separately and you may withdraw it at any time. This policy applies equally to products in pre-registration mode and beta testing mode.
Related Policies: This Cookie Policy forms part of and should be read together with our Privacy & GDPR Policy, Terms of Service, and Terms & Conditions. In the event of any conflict, the Privacy & GDPR Policy prevails on matters of personal data.

1What Are Cookies

Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website or use a web application. They are widely used to make websites work efficiently, provide a personalised experience, and give website operators analytical information.

In addition to traditional cookies, NetherlandsIT uses a range of related tracking technologies:

HTTP Cookies

Small text files stored in your browser, either session-based (deleted on close) or persistent (retained for a set period).

Pixel Tags / Web Beacons

Tiny invisible images embedded in pages or emails to track opens, visits, and conversions.

Local Storage

Browser-based key-value storage used for platform state, preferences, and session persistence.

Session Tokens

Temporary cryptographic tokens used to authenticate and maintain your logged-in session securely.

Fingerprinting

Device and browser characteristic signals used for fraud detection and abuse prevention (not marketing).

API Tracking Tokens

Tokens passed in API headers to log usage frequency, endpoint access, and integration behaviour.

2Legal Basis & Regulatory Framework

Our use of cookies and tracking technologies is governed by the following legal instruments:

  • Telecommunicatiewet Art. 11.7a — The Dutch implementation of the ePrivacy Directive. Requires prior informed consent for all non-essential cookies. We comply fully: strictly necessary cookies are exempt; all others require opt-in.
  • GDPR Art. 6(1)(a) — Consent as the legal basis for analytics and marketing cookies. Consent must be freely given, specific, informed, and unambiguous. You may withdraw it at any time without detriment.
  • GDPR Art. 6(1)(f) — Legitimate interests as the basis for fraud detection, security monitoring, and abuse prevention tracking.
  • ePrivacy Directive 2002/58/EC — EU framework governing electronic communications privacy, as implemented in Dutch law.
  • EDPB Guidelines 05/2020 on Consent — European Data Protection Board guidelines on valid consent mechanisms for cookies.
Consent Mechanism: NetherlandsIT uses a Cookie Preference Centre accessible via the website footer and displayed on first visit. Pre-ticked boxes do not constitute valid consent. Our consent mechanism records the date, time, and scope of your consent, consistent with GDPR Art. 7 accountability requirements.

3Categories of Cookies We Use

We use four categories of cookies. The table below summarises each category, its purpose, legal basis, and whether consent is required.

1. Strictly Necessary Cookies

Always Active — No Consent Required

Purpose: These cookies are essential for the platform to function. Without them, services such as login, account access, security, and payment processing cannot be provided.

Legal basis: GDPR Art. 6(1)(b) contractual necessity and Art. 6(1)(f) legitimate interests (security).

Examples of data collected:

  • Session authentication tokens and login state
  • CSRF (Cross-Site Request Forgery) protection tokens
  • Load balancer routing identifiers
  • Cookie consent preference record
  • Language and region selection
  • Shopping cart and form input state (where applicable)

2. Analytics & Performance Cookies

Consent Required

Purpose: To understand how visitors use our platform, which pages are most visited, where users drop off, and how our services perform across devices and browsers. This data directly informs product improvements.

Legal basis: GDPR Art. 6(1)(a) consent.

Data collected includes:

  • Pages visited, time on page, and scroll depth
  • Click paths, internal navigation flows, and exit pages
  • Browser type, operating system, screen resolution, and device category
  • Referring URL (how you arrived at our site)
  • Geographic location at country/city level (derived from anonymised IP)
  • Feature usage frequency and module interaction patterns
  • Error and crash events, page load performance
  • Search queries used within the platform
  • Session duration and return visit frequency

IP addresses collected for analytics are anonymised before storage and are not used to identify individual users. Analytics data is aggregated and does not constitute personal data in its processed form.

3. Marketing & Advertising Cookies

Consent Required

Purpose: To deliver relevant marketing communications, retargeted advertising, and personalised promotional content both on and off our platform — consistent with the marketing rights described in our Privacy & GDPR Policy (Section 5).

Legal basis: GDPR Art. 6(1)(a) consent. Also governed by Telecommunicatiewet Art. 11.7a.

Data collected and used includes:

  • Browsing behaviour on NetherlandsIT.nl and associated platforms (pages visited, features explored, service categories viewed)
  • Products, services, or pricing pages visited and time spent on each
  • Interactions with marketing emails (open rates, click-through events, unsubscribe signals) via pixel tracking
  • Cross-device identification signals to link activity across your devices (with consent)
  • Advertising campaign attribution — which ad, channel, or source led to your visit or registration
  • Audience segment membership (e.g. “viewed HR pricing page”, “registered for beta”) used for targeted ad delivery
  • Conversion events (form submissions, demo bookings, registrations) for campaign performance measurement
Marketing Use of Your Data: NetherlandsIT expressly reserves the right to use your name, email address, phone number, browsing behaviour, and platform interaction data for marketing purposes as described in our Privacy & GDPR Policy. Marketing cookies enable this personalisation. You may opt out at any time without affecting your access to services.

4. Functional & Preference Cookies

Consent Required

Purpose: To remember your preferences and personalise your experience. These cookies do not track you across third-party websites.

Data collected includes:

  • Language and locale preferences
  • UI theme (light/dark mode) and display settings
  • Saved filters, dashboard configurations, and view preferences
  • Previously acknowledged notices and modals
  • Auto-fill hints for form fields (non-sensitive data only)

4Analytics & Performance Tracking in Detail

NetherlandsIT uses analytics technologies to measure and improve platform performance. The following specific activities are carried out with your consent where required:

User Journey Mapping

We track the sequence of pages a user visits within a single session and across multiple sessions. This helps us understand which features are most used, where users experience friction, and which paths lead to successful outcomes such as demo bookings or service registrations.

Heatmaps & Interaction Recording

We may use heatmap tools to record anonymised click, scroll, and hover behaviour to understand visual attention patterns. Session recordings may be used to identify usability issues. Recordings are anonymised and do not capture sensitive fields such as passwords or payment information.

A/B Testing & Feature Experiments

We conduct A/B and multivariate tests to compare different versions of pages, features, and content. Cookies are used to assign you consistently to a test variant. Test data is aggregated; individual test participation is not used for profiling.

Error & Performance Monitoring

Automated error tracking tools collect data about JavaScript errors, failed API calls, page load times, and browser crashes. This data enables rapid identification and resolution of technical issues. Error data may include browser type, page URL, and error stack traces, but not user identity or personal data.

AI Model Improvement Analytics

Platform interaction data (feature usage, search queries within the platform, AI result feedback) is collected in anonymised and aggregated form to improve NetherlandsIT’s AI systems, including the VBAR Engine, Screener Agent, and RAG Compliance Engine. This is consistent with our Privacy Policy Section 8.

5Marketing & Advertising Cookies in Detail

Company Marketing Right: NetherlandsIT expressly reserves the right to use cookie-derived data — including browsing behaviour, platform interaction, and email engagement signals — for direct and programmatic marketing purposes. This right is established in both this Cookie Policy and our Privacy & GDPR Policy (Section 5). You must opt in to marketing cookies for this to apply; you may withdraw consent at any time.

Specific marketing activities enabled by cookies include:

Retargeting & Remarketing

If you visit our platform but do not convert, we may place a retargeting cookie that allows us to show you NetherlandsIT advertisements on partner websites and advertising networks (such as Google Display Network, LinkedIn, and Meta). These ads are based on your prior visit to our platform and the pages you viewed.

Conversion Tracking

When you complete an action — such as booking a demo, registering for a beta product, or submitting a contact form — a conversion event is recorded. This allows us to measure which marketing campaigns and channels drove the action and calculate return on advertising spend.

Email Marketing Pixels

Our marketing emails contain web beacons (pixel tags) that record when an email is opened and which links are clicked. This data is linked to your email address and is used to measure campaign performance, identify engaged subscribers, and personalise future communications — consistent with our right to use your email for marketing as stated in our Privacy Policy.

Audience Segmentation & Lookalike Audiences

Cookie and behavioural data is used to build audience segments (e.g. users who viewed HR compliance features, users who started but did not complete registration). These segments may be used to create lookalike audiences on advertising platforms to find new customers with similar profiles.

Cross-Platform Identity & Attribution

With your consent, we may use cross-device matching techniques to link your activity across desktop, mobile, and tablet devices to provide a consistent advertising experience and accurate attribution of your journey from first touch to conversion.

6Third-Party Cookies & Tools

NetherlandsIT integrates third-party services that may set their own cookies on your device. We do not control third-party cookies and their use is governed by the respective provider’s privacy policy. Third-party tools we may use include:

Provider / Tool Category Purpose Consent Req.
Google Analytics Analytics Website traffic analysis, user journey mapping, conversion tracking Yes
Google Tag Manager Tag Management Manages deployment of analytics and marketing scripts Partial
Google Ads / GDN Marketing Retargeting ads, conversion tracking, audience building Yes
LinkedIn Insight Tag Marketing B2B retargeting, professional audience segmentation, ad conversion Yes
Meta Pixel Marketing Facebook/Instagram retargeting and lookalike audience creation Yes
Hotjar / Similar Analytics Heatmaps, session recordings, user interaction analysis Yes
Mailchimp / Similar Email Marketing Email delivery, open/click tracking, subscriber management Yes
Sentry / Similar Error Monitoring Application error detection, performance monitoring, crash reporting Legitimate Interest

Third-party providers listed above process data subject to their own privacy policies and, where applicable, Data Processing Agreements with NetherlandsIT. Data transfers to providers outside the EU/EEA are subject to appropriate safeguards under GDPR Art. 46 (Standard Contractual Clauses or adequacy decisions).

7Beta & Pre-Registration Application Tracking

Extended Tracking for Beta & Pre-Registration Products: Applications in pre-registration mode or beta testing mode are subject to enhanced cookie and tracking activity beyond what is applied to live production services. By registering for or accessing such applications, you explicitly consent to this extended tracking.

For beta and pre-registration applications, NetherlandsIT may additionally collect and process:

  • Full interaction logs — every click, input, navigation event, and feature activation may be logged to identify bugs, UX issues, and unexpected user flows.
  • Form input patterns — timing of keystrokes, field completion sequences, and abandonment points (excluding the content of password or sensitive data fields).
  • Onboarding completion funnel data — which steps of registration or setup are completed, skipped, or abandoned.
  • Feature adoption metrics — which modules, configurations, or AI tools are activated and how frequently.
  • Feedback and survey responses — in-app feedback, bug reports, and satisfaction surveys linked to session and account data for contextualisation.
  • Third-party testing tool data — data may be shared with testing and analytics platforms (e.g. Mixpanel, Amplitude, or equivalent). Sensitive data (BSN, IBAN, passwords) is excluded from all such sharing.

This extended data collection ceases when a beta product transitions to full production status, at which point standard cookie rules apply.

8Browsing Behaviour, Profiling & Personalisation

NetherlandsIT collects and analyses your browsing behaviour on our platform to:

  • Personalise platform content — surface relevant services, features, and resources based on your industry, role, and past interactions.
  • Build behavioural profiles for marketing — your browsing history on our platform (services viewed, pricing checked, blog articles read) is used to determine the most relevant marketing messages to send you, as permitted by our Privacy Policy (Section 5).
  • Improve AI recommendation quality — anonymised interaction patterns inform the training and calibration of our AI systems.
  • Provide relevant third-party advertising — when you consent to marketing cookies, your behavioural profile may inform which ads you see on external platforms.
No Sensitive Profiling: Behavioural profiling by NetherlandsIT never includes special category data (health, religion, political opinion, etc.), BSN, IBAN, or any data classified as sensitive under GDPR Art. 9. Profiles are used for service personalisation and marketing, not for automated decisions with significant legal effect on individuals.

9Cookie Retention Periods

Cookies are retained for the shortest period necessary for their purpose. The following retention schedules apply:

Cookie Category Typical Retention Notes
Strictly Necessary (session) Session only Deleted when browser is closed
Strictly Necessary (persistent) Up to 12 months Login state, consent record, language preference
Analytics Cookies Up to 26 months Google Analytics default; anonymised after 14 months
Marketing / Retargeting Up to 90 days Standard ad platform retargeting window
Email Pixel Tracking Up to 12 months Linked to email engagement records
Functional Preferences Up to 12 months Reset on preference change

Specific cookie names, providers, and retention periods are detailed in the Cookie Preference Centre accessible via the website footer. This list is updated when new cookies are added.

10Managing & Withdrawing Consent

You have full control over non-essential cookies. You may manage your preferences at any time through the following methods:

Cookie Preference Centre

Access via the footer of any page on NetherlandsIT.nl. Toggle each category on or off and save your choices. Changes take effect immediately.

Browser Settings

Most browsers allow you to block or delete cookies via their privacy/security settings. Note: blocking all cookies may impair platform functionality.

Google Analytics Opt-Out

Install the Google Analytics Opt-out Browser Add-on to prevent data collection by Google Analytics across all websites.

Ad Network Opt-Out

Opt out of interest-based advertising via Your Online Choices (EU) or the NAI Opt-Out Tool.

Email Marketing Opt-Out

Click the unsubscribe link in any NetherlandsIT marketing email, or contact info@netherlandsit.nl to be removed from our marketing list.

LinkedIn & Meta Controls

Manage ad preferences directly in your LinkedIn and Meta account settings under “Ad Preferences” or “Ad Settings”.

Withdrawing consent does not affect the lawfulness of processing carried out prior to withdrawal. Strictly necessary cookies cannot be disabled as they are required for the platform to function.

11Do Not Track & Browser Signals

Some browsers transmit a “Do Not Track” (DNT) signal to websites. Currently there is no binding legal requirement or universally agreed standard for how websites must respond to DNT signals in the Netherlands or EU. NetherlandsIT does not currently alter its cookie behaviour in response to DNT signals; your choices via the Cookie Preference Centre are the operative mechanism for controlling tracking.

We will review our position on DNT and the forthcoming ePrivacy Regulation as it progresses through the EU legislative process and update this policy accordingly.

12Policy Changes & Our Right to Amend

Unilateral Right to Amend: NetherlandsIT expressly reserves the right to modify, update, or replace this Cookie Policy at any time, with or without prior notice. Changes take effect immediately upon publication. Your continued use of the platform after any amendment constitutes your acceptance of the revised policy. This right applies equally to changes in the third-party tools we use, the categories of cookies we place, and our marketing data collection practices.

In practice, NetherlandsIT aims to:

  • Update the Cookie Preference Centre whenever new cookies are added.
  • Notify registered users by email of material changes to marketing or analytics data collection where commercially practical.
  • Display a re-consent prompt where changes require fresh consent under GDPR.
  • Maintain the “Effective Date” at the top of this page to reflect the most recent revision.

13Governing Law & Contact

This Cookie Policy is governed by the laws of The Netherlands and applicable EU law, including the Telecommunicatiewet and GDPR 2016/679. Disputes are submitted to the courts of 's-Gravenhage (The Hague), The Netherlands.

For questions about this Cookie Policy, to exercise your rights, or to withdraw consent for any category of cookie, please contact us:

N

Cookie & Privacy Contact — NetherlandsIT / AdMun

Email: info@netherlandsit.nl • chishty@admun.eu
Address: Oudemansstraat 315, 2522SW 's-Gravenhage, The Netherlands
KVK: 84121998 (Eenmanszaak)
Supervisory Authority: Autoriteit Persoonsgegevens
EU ODR Platform: ec.europa.eu/consumers/odr

© 2026 NetherlandsIT / AdMun — KVK 84121998 — Eenmanszaak registered in The Netherlands.
Cookie & Tracking Technologies Policy v1.0 — Effective 10 April 2026